How do I install Variel MCP Server?

Pick a client above and copy the generated config. Cursor and VS Code also have a deep link when the server can run locally or remotely.

Is Variel MCP Server official?

No. Registry-listed is not the same as vendor-official. Read the methodology for the difference.

How is the trust score calculated?

This listing scores 45 (Fair). The formula is published on the methodology page.

MCPpedia

Variel MCP Server MCP Server | MCPpedia

Variel MCP Server MCP Server

Name: Variel MCP Server
Author: jeisenberg

Generate your brand in-agent, then keep tokens, components, and copy on-brand over MCP.

Tools Versions Alternatives

Registryjeisenberg

45Fair

Install

~/Library/Application Support/Claude/claude_desktop_config.json

{
  "mcpServers": {
    "jeisenberg-mcp-server": {
      "command": "npx",
      "args": [
        "-y",
        "@variel/mcp-server@0.1.0"
      ],
      "env": {
        "BRAND_API_KEY": "YOUR_BRAND_API_KEY",
        "VARIEL_API_URL": "",
        "ANTHROPIC_API_KEY": "YOUR_ANTHROPIC_API_KEY"
      }
    }
  }
}

Install guide

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Environment

Name	Required	Notes
BRAND_API_KEY	Yes	Your Variel project API key (bsk_…) to connect an existing brand. Get it from your Variel dashboard, or run `variel-mcp login` to provision one via browser sign-in (no copy-paste). You can also start keyless and generate a brand with generate_brand_kickoff. Secret.
VARIEL_API_URL	No	Override the Variel API base URL. Defaults to https://variel.ai. Optional — for self-hosted or staging.
ANTHROPIC_API_KEY	No	Anthropic API key. Required only for grade_visual_quality, generate_component, and Tier-2 validate_copy. Optional for all other tools. Secret.

Variel MCP Server MCP Server

Install

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