| SEO_MCP_GOOGLE_OAUTH_CLIENT | No | Path to your Desktop-app OAuth client-secrets JSON, downloaded from Google Cloud Console. Required for Search Console, Indexing, and GA4 tools. |
| SEO_MCP_GOOGLE_TOKEN | No | Writable path where the cached OAuth token is stored. On first use, a browser opens for one-time consent and the token is written here. Default: ${HOME}/.config/seo-monster/token.json |
| SEO_MCP_GSC_DEFAULT_SITE | No | Default Search Console property, e.g. 'sc-domain:example.com' or 'https://www.example.com/'. |
| SEO_MCP_GA4_PROPERTY_ID | No | Default GA4 property, e.g. 'properties/123456789' or bare '123456789'. |
| PSI_API_KEY | No | Google API key shared by PageSpeed Insights and Chrome UX Report History tools. Optional; both work anonymously at a tighter rate limit when unset. Secret. |
| CF_API_TOKEN | No | Cloudflare API token. Optional; needed only for the Cloudflare tools. Scopes: Zone:Read, DNS:Read, Account Analytics:Read, and (only when destructive mode is on) Cache Purge:Purge, Single Redirect:Edit, Zone Settings:Edit, and (for bulk redirects) Account Rulesets:Edit + Account Filter Lists:Edit. Secret. |
| CF_ZONE | No | Default Cloudflare zone hostname, e.g. 'example.com'. |
| SEO_MCP_INDEXNOW_KEY | No | IndexNow shared key (any 8-128 hex string you generate). Required only for the IndexNow tools. Host the key file at https://<your-host>/<key>.txt for engine verification. Secret. |
| SEO_MCP_INDEXNOW_KEY_LOCATION | No | Override the default IndexNow key-file URL (https://<host>/<key>.txt). Set only if you host the key file at a non-standard path. |
| SEO_MCP_ALLOW_DESTRUCTIVE | No | Set to 'true' to enable the Cloudflare cache-purge tools. Default false: all destructive tools refuse to run. |
| DATAFORSEO_LOGIN | No | DataForSEO Basic-auth login. Optional (v0.9). Unlocks SERP/PAA/related, keyword volume+difficulty+intent, competitor keyword-gap, and Google AI Overview citations for keyword_universe / serp_adjacency_expand / onpage_serp_gap auto-fetch / ai_citation_track. Secret. |
| DATAFORSEO_PASSWORD | No | DataForSEO Basic-auth password. Optional (v0.9). Required alongside DATAFORSEO_LOGIN. Secret. |
| OPENPAGERANK_API_KEY | No | Open PageRank (DomCop) free API key. Optional (v0.9). Free competitor domain-authority proxy for onpage_serp_gap. Secret. |
| PERPLEXITY_API_KEY | No | Perplexity Sonar API key. Optional (v0.9). One of the AI answer-engines for ai_citation_track. Secret. |
| OPENAI_API_KEY | No | OpenAI API key (Responses web_search). Optional (v0.9). One of the AI answer-engines for ai_citation_track. Secret. |
| ANTHROPIC_API_KEY | No | Anthropic API key (web_search tool). Optional (v0.9). One of the AI answer-engines for ai_citation_track. Secret. |
| GEMINI_API_KEY | No | Google Gemini API key (Search grounding). Optional (v0.9). One of the AI answer-engines for ai_citation_track. Secret. |
| GOOGLE_ADS_DEVELOPER_TOKEN | No | Google Ads API developer token. Optional (v0.9). Volume-only alternative to DataForSEO for keyword_universe; live use also needs an adwords-scope OAuth re-consent. Secret. |
| GOOGLE_ADS_CUSTOMER_ID | No | Google Ads customer id (digits). Optional (v0.9). Required alongside GOOGLE_ADS_DEVELOPER_TOKEN. |
