Microsoft Advertising (Bing Ads) MCP Server
Microsoft Advertising (Bing Ads) MCP server: 20 read tools, 23 opt-in preview-first writes.
Microsoft Advertising (Bing Ads) scores 65 (Good), licensed Apache-2.0 and written in TypeScript. It installs as a local process. It does not declare tools yet. Filed under Marketing. GitHub shows 0 stars. Install configs are generated for 10 clients. Being listed in the registry is not the same as being vendor-official.
Good trust
65 of 100 from six public signals. Nobody can buy a point.
- Listed in the official MCP registry.
- OSI-style license: apache-2.0.
License, quality and maintenance
Where the 65 comes from
22 + 20 + 0 + 10 + 10 + 3 = 65. Each factor is capped, so no single signal can carry a listing.
Active in the official MCP registry, plus a known vendor namespace.
Registry: 22 of 30 points.How recently the repository saw a commit or release.
Maintenance: 20 of 20 points.GitHub stars and weekly downloads, on a log scale.
Popularity: 0 of 20 points.A clear, OSI-style open-source license.
License: 10 of 10 points.Not archived, a secure install path, a pinned version.
Security: 10 of 10 points.A real summary, a README with depth, listed tools.
Docs: 3 of 10 points.Install
Pick your client, copy the config, paste it in.
Needs Cursor or VS Code installed on this device. The button opens the app and asks you to confirm before it adds the server.
{ "mcpServers": { "get-mcp-ads-bing-ads-mcp-server": { "command": "npx", "args": [ "-y", "@getmcpads/bing-ads-mcp-server@1.0.2" ], "env": { "BING_ADS_DEVELOPER_TOKEN": "YOUR_BING_ADS_DEVELOPER_TOKEN", "BING_ADS_CLIENT_ID": "", "BING_ADS_CLIENT_SECRET": "YOUR_BING_ADS_CLIENT_SECRET", "BING_ADS_REFRESH_TOKEN": "YOUR_BING_ADS_REFRESH_TOKEN", "BING_ADS_CUSTOMER_ID": "", "BING_ADS_ACCOUNT_IDS": "", "BING_ADS_ENVIRONMENT": "", "BING_ADS_IDENTITY_PROVIDER": "", "BING_ADS_OAUTH_TENANT": "", "BING_ADS_ENABLE_WRITES": "" } } }}
Environment variables
| Name | Required | Notes |
|---|---|---|
BING_ADS_DEVELOPER_TOKENSecret | Optional | Your developer token. Required in production; the sandbox uses the universal token. |
BING_ADS_CLIENT_ID | Required | Application (client) ID of your OAuth app registration. |
BING_ADS_CLIENT_SECRETSecret | Optional | Client secret, only for a web app registration or Google identity. |
BING_ADS_REFRESH_TOKENSecret | Required | Refresh token with the msads.manage and offline_access scopes. Kept in memory only. |
BING_ADS_CUSTOMER_ID | Optional | Customer ID that owns the accounts, unless every account entry carries its own. |
BING_ADS_ACCOUNT_IDS | Required | Comma-separated allowed account IDs, optionally accountId:customerId. Required even for reads. |
BING_ADS_ENVIRONMENT | Optional | production (default) or sandbox. |
BING_ADS_IDENTITY_PROVIDER | Optional | Microsoft (default) or Google, for users who sign in with Google. |
BING_ADS_OAUTH_TENANT | Optional | Microsoft Entra tenant for the token endpoint. Defaults to common. |
BING_ADS_ENABLE_WRITES | Optional | true exposes 23 write tools. Defaults to false. Writes preview until confirm:true. |
Tools
All capabilitiesTools show up when the registry metadata or the repository README lists them. Public READMEs are read directly. A GitHub token is used only when one is already configured.
About
Microsoft Advertising (Bing Ads) MCP server: 20 read tools, 23 opt-in preview-first writes.
Frequently asked questions
What is Microsoft Advertising (Bing Ads) MCP Server?
Microsoft Advertising (Bing Ads) MCP server: 20 read tools, 23 opt-in preview-first writes.
How do I install Microsoft Advertising (Bing Ads) MCP Server in Claude Desktop, Cursor, or VS Code?
Pick your client in the Install section on this page and copy the generated config into the client's config file. Step-by-step guides: Claude Desktop, Cursor, and VS Code. Microsoft Advertising (Bing Ads) MCP Server runs locally from the npm package @getmcpads/bing-ads-mcp-server with the command npx -y @getmcpads/bing-ads-mcp-server@1.0.2.
Is Microsoft Advertising (Bing Ads) MCP Server free and open source?
Yes. Microsoft Advertising (Bing Ads) MCP Server is released under the Apache-2.0 license, an OSI-approved open-source license, so you can use, modify, and self-host it under those terms.
Does Microsoft Advertising (Bing Ads) MCP Server support remote (HTTP) connections?
No remote endpoint is listed for Microsoft Advertising (Bing Ads) MCP Server. It runs locally on your machine over stdio, started by your MCP client.
How is Microsoft Advertising (Bing Ads) MCP Server's trust score calculated?
Microsoft Advertising (Bing Ads) MCP Server scores 65 out of 100 (Good). The score adds six capped public signals: registry status, maintenance, popularity, license, documentation, and security. Nobody can pay for points. Read the methodology for the full formula.
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